An Investor Archetype is a profile that reflects your investing style, resources, mindset, and goals. It’s not about putting you in a box—it’s about giving you a roadmap that fits you.

Because no two investors are the same. Knowing your Archetype helps you cut through overwhelm and focus on strategies that align with your strengths, lifestyle, and financial goals.

Builder Archetype: Who you are as an investor today, based on your current situation and approach. Dream Archetype: Who you want to become through real estate and financial freedom. The magic happens when you see how to bridge the two.

No. Many investors have a mix of traits, but your Archetype highlights your core approach. Think of it as your primary strategy compass, while still allowing room for hybrid methods.

Each Archetype comes with tailored strategies, recommended tools, and community support. This means less guesswork, faster progress, and more confidence in every decision you make.

Not at all. Archetypes serve every stage: from first-time buyers who need guidance, to seasoned investors managing dozens of doors. Keck & Co. provides the real-world systems and support to help you succeed no matter where you’re starting.

Keck & Co. is the service arm that helps bring your Archetype roadmap to life. Once you know your Archetype, Keck & Co. can support you through: Property management for cashflow stability Maintenance & renovation services for scaling projects Investor Engine tools for strategy and planning Hands-on deal support for acquisitions, flips, or portfolio growth

Yes. Each Archetype aligns with different service levels—whether you need a strong foundation as a beginner, freedom to scale, or pro-level portfolio support. Keck & Co. ensures your strategy isn’t just theory, but something you can put into practice.

They’re designed to be both practical and flexible. You may resonate with more than one, but your primary Archetype gives you clarity and direction while leaving space to grow.